Hearthstone Caster L0rinda

I got the opportunity to talk to professional Hearthstone caster Neil “L0rinda” Bond on Friday to talk about how he got started in his esports career and what it’s like casting for the big leagues.  I first heard him commentating matches at the Dreamhack Grand Prix series this last month, as well as the smaller Loot.Bet Brawl series, he’s been hard at work casting tournaments in Europe and Asia as he continues to make a name for himself.  Here’s the full interview:

Count:  How did you start getting into commentary?

L0rinda:  I was a small streamer and saw a project on Twitter where people were covering Chinese hearthstone (unpaid, it’s almost always unpaid at first) and volunteered to do that for a lot of hours and days.  Slowly got experience, and name slowly got out there.

Image by Sammy Lam/iEventMedia.co.uk via Flickr.

So you were streaming a little, did you have any other background in esports work?

No other background in esports, but I’d streamed six days a week for about two years.  I had played a couple of MTG pro tours back in the day, and was an arcade game player waaaaaaay back in the day.

Wow, six days a week for two years?  I guess that experience came in handy for being able to commentate.  Now is your commentary work and writing your career now?  Or is it more of a hobby?  You mentioned how much work is unpaid, are you able to support yourself doing what you do?

It is now my career.  The filling time comes with practice, and with research.  I think that the main thing the average viewer doesn’t see is that for each piece of research that gets used, there’s a lot more that don’t.  If you’re in a 30 minute control grind, you have to have a talking point in mind, or it can go downhill fast.

Hah, I hope you aren’t stuck in a Dead Man’s Hand Warrior mirror any time soon.

Yeah, I’ve tried to ask tourney organizers what happens if they keep rematching that and it keeps being a draw, but nobody’s got an answer yet.

If you could somehow send a message to your past self with career advice for what you do now, what would that be?  Or, if someone wanted to do what you do, what would you tell them?

My past self, I would tell to do things the same, I got lucky like that.  If someone wants to do it, firstly you’ve got to actually want to do it, not just feel you want to do it, it’s very competitive and if you’re not putting in the time someone else will.

If they get past the “can’t quite be bothered” phase, which most do not, then the advice I’ve been given by many, which is definitely good advice, is “Don’t copy anyone, be the best version of YOU that you can be”.

That’s harder to do than it sounds as you naturally want to learn from the best.

Image by Sammy Lam/iEventMedia.co.uk via Flickr.

What’s the hardest part about your work? And what is your favorite part?

Hardest part is either the travel (and being away from fiancee), or not knowing from day to day what is happening next.  Some bookings are VERY late.  The favorite part is being in rooms full of people playing games that they love.  LANs are exciting places to me (see the arcade background), and getting to see the world is also great.

If someone wanted to check out your commentary, what’s the next event you’ll be casting?

I can’t tell you that at the moment, but there should be an announcement soon, so keep an eye on my twitter. 😛

You can find L0rinda’s twitter here and I hope to see a lot more of L0rinda down the line.

The Major Difference: Game Companies

As we established last time, major sports organizations gain a majority of their profit from licencing rights to broadcast their games.  Bringing the show to your TV is the main goal of every game so that broadcasters can show you ads and make THEIR profit. This isn’t all that different in esports, we’re already seeing companies like Blizzard and Riot signing broadcasting deals with companies to stream their games.  But notice that it’s the game companies that are signing the deals, not a league of some kind.  That’s because the creator of the game owns everything about that game and can control who gets the rights which is very different from traditional sports.

Streaming for charity?!? SHUT IT DOWN!

See, if you wanted to play baseball with some friends in your backyard nobody can stop you.  If you wanted to play with all the people in your neighborhood and make a tournament, fine.  You could even make a movie about it and sell it. Major League Baseball can’t stop you from playing baseball or profiting from it.  But if you were to make a movie about playing League of Legends, Riot Games owns that game and all the rights and could sue you if you use it to make a profit!  Every profit making venture utilizing a game that has a creator, (so anything that’s not a traditional sport like baseball, basketball, football) anything ELSE is owned by someone and they can control it’s use.  Basically using the game in any way gets into copyright issues, which is scary for the little broadcaster.

So the NFL is kinda like Riot Games in that they are both the big company which controls their sport, but for esports the control is more absolute.  This doesn’t mean that gaming companies are going to shut down all smaller broadcasts, streams, tournaments and whatnot but they do have the power to if they want to exercise that right.  Often they will want to allow certain projects to preserve their public image, or smaller ventures will simply be beneath notice, but larger organizations that want to broadcast games will have to be willing to negotiate with the relevant game companies.  And you can expect the agreement to be very profitable for the game companies since they basically hold all the cards.


Esports, Sports, and Revenue

The world of esports has been changing lately.  With the new franchising for the NA LCS, new team owners buying up talent and money beginning to come in for the players, what could this mean for the esports economic landscape in the next few years? In order to better understand this I’d like to first look at how more traditional sports generate their income and what parallels we can draw between sports and esports.

People will pay to watch a ball get kicked around? Sign me up!

Enter football.  No, not the football I pictured here, American football!  Specifically the National Football League, or NFL.  The NFL doesn’t have to tell us how much money they generate or how, but we have a pretty good guess thanks to one publicly traded team, the Packers.  The league generated about $13 billion in 2016, the most of any sports league in the world.  Teams in the NFL negotiate the redistribution of this revenue so that teams that are more profitable help out the teams that aren’t quite able to pull their weight.

The whole system keeps all the teams and their owners very happy.  You could think of the NFL like the United States: the team owners, like states in the union, vote on and work together to benefit everyone.  They redistributing wealth when needed to keep the system of teams working to generate money for everyone.  The league head is the president, a leader and negotiator for the good of all the teams.  This system works great for the owners who use their teamwork to negotiate for amazing broadcasting deals.

How the vast majority the NFL’s money gets to them

This part is important because broadcasting rights make up nearly two-thirds of the income for leagues like the NFL! While teams like the Packers generate money by selling tickets, gaining sponsors,and selling rights to media and video games, a huge portion of their income is from selling the right to broadcast their games on various television networks.  ESPN, Fox, CBS, and NBC all want to be able to show football games on their channels to drive viewership and get people to see their advertisers, so the NFL negotiates (and negotiates HARD) to the highest bidder for the rights.

We’ll see in the next post how this is in sharp contrast to the way that a league like the North American League Championship Series (NA LCS) operates, or will operate with their new franchise model.  See you them!

Money in esports?

One might wonder while watching a stream of a major League of Legends tournament with thousands of viewers, professional casters, and ESPN level production quality: how did they pay for this?  Surely there must be money in this venture somewhere to get this kind of production, and you would probably be saying this to yourself while watching a stream you didn’t even pay to watch!  The answer is a little more complicated than most businesses, so we’ll firstly go into the ultra basics before covering the more nuanced aspects in later articles.

About how much I’ve made from esports

Let’s start with the ultra basics.  Businesses make money by being paid for goods and services.  Pretty basic right? Esports is an industry where there are multiple avenues for reaching your customers, and lots of ways of things to sell.  You can sell a good such as gaming peripherals: controllers, monitors, mouse pads, headphones, or something new like gamer glasses (remember those?).  Or you could sell a service: stream production, writing the news, coaching, or playing the game as a pro or as entertainment.  Basically if the thing you sell can be handed to the person it’s a good, if what you are selling is something you DO it’s a service.

Esports is a new industry, so the customer base isn’t quite as profitable as other more established industries.  A lot of the growth that has been seen in the last few years is from rich investors moving in to hopefully turn a profit down the line as things get settled.  So while it is growing, it’s not the kind of growth that is profitable yet and this means that while some are jumping in head first, others are skeptical that a profit is there for the making.

This could be you your boss!

So can a guy and his friends become a pro CS:GO team? Could you take a few thousand dollars and create a gaming organization with sponsors and pros? Could a new content creator start making YouTube videos and become a millionaire overnight? I’ll be going into all the ways that someone could get started in the esports industry, what the profit margins are, and how to get started.

(Spoiler: The best way to get started it to just start right now!)